Peggy Ayala - Assistant Vice President and Controller

With an extensive commercial banking administration background, Peggy is responsible for much of Rockhall’s financial operations. Peggy handles core business functions such as accounts receivable/payable and annual audits. An experienced credit analyst, she also plays a critical role in transaction processing. Prior to joining Rockhall, Peggy held positions as Vice President and Comptroller at several mortgage lenders in the New York area.
1400 Old Country Road, Suite 304
Westbury, NY 11590
Direct: 516-342-7057

Candia Hudson - Vice President, Servicing

Candia joined Rockhall in 1999, tasked with creating Rockhall’s loan servicing operation. Since that time, she has overseen all aspects of Rockhall’s loan servicing activities, including construction loan administration, and currently manages Rockhall’s Reston, VA mortgage servicing center. Candia’s extensive mortgage servicing career has its roots in customer service, which is reflected in her attention to detail, proactivity, and the personal attention she provides. Her background includes serving as a senior commercial mortgage servicing officer for RER Resources, Patrician Financial, and Travelers Realty. Candia has also served on Customer Advisory Committees for McCracken Financial and FNMA.
2411 Ivywood Rd
Reston, VA 20191
Direct: 703-434-3893

Chanah Freiden - Chief Marketing Director

Chanah Freiden, Rockhall’s chief marketing director, brings 15 plus years in company branding, promotion and event planning. Her marketing portfolio includes health care, professional sports teams, government, education, fashion and finance. Putting her focus on social media, PR events, and company awareness gives Rockhall an edge in the lending world. Chanah attended Florida International University and was chosen as a Senator Joseph Lieberman Scholar. She is a founder of Hadar High School and serves as an executive board member.
7100 W. Camino Real
Boca Raton, FL 33433
Direct: 561-221-0191